Project: Eagle Thread Verifier

Crisp look for manufacturing support company

Eagle Thread Verifier makes a thread checking system, helping manufacturers ensure accuracy for their production

Challenge

Logo, marketing pieces, and web site to show ETV as reliable, strong, and reputable

Goals

  • Logo with updated eagle image and integrated text
  • Marketing pieces that are easy to read
  • Develop an easy to update website to coordinate with print pieces

Results

  • Clean logo with updated eagle and new color scheme
  • Print materials featuring a lot of white space, strong typography, and a strong grid
  • Custom WordPress site with clear navigation

What I like about this project is the clean look without frills or fuss. The red is used only for the company name and headlines; other text that needs to stand out uses the blue. Lines are only in grey and used sparingly. The type is only sans-serif, and is either text or a subtitle, and goes in one area. It reminds me of an organized person who gives you information then gets to work.

The logo

Their old logo had the eagle with the company name in a serif typeface in all caps. I changed to a sans-serif font to give a stronger impression, and added some deep red to make the logo pop more. This company does just one thing—verifies threading of parts—so using an image of screw threads in the logo is safe call.

Marketing pieces

Print pieces use a two column grid that highlights the logo and headline. Text is sans-serif and strong hierarchy makes it easy to read. The website matches the hierarchy and was reworked in 2016 to be responsive, and to move most content to the home page, to eliminate the need to click to multiple pages to learn the basics.