Project: Cost of Crashes campaign

Promotion to encourage employers to use a safety campaign

The promotion highlights how an effective driver safety campaign can help save lives, injury, and costs.

The Cost of Motor Vehicle Crashes to Employers is a comprehensive study to help employers understand risks and help find ways to mitigate that risk. I worked closely with subject matter experts and the content provider to develop an infographic, which was then used as a promotional pdf and as the basis for an informational website. Parts of the promotion were used as social media images and repurposed for other reports

The promotion uses a dynamic color palette and two typefaces, which helps make the infographics and facts more interesting.

Each infographic section was made into one or more tweetable graphics.