The Cost of Motor Vehicle Crashes to Employers is a comprehensive study to help employers understand risks and help find ways to mitigate that risk. I worked closely with subject matter experts and the content provider to develop an infographic, which was then used as a promotional pdf and as the basis for an informational website. Parts of the promotion were used as social media images and repurposed for other reports
The promotion uses a dynamic color palette and two typefaces, which helps make the infographics and facts more interesting.
Each infographic section was made into one or more tweetable graphics.