Project: Cost of Crashes campaign

Promotion to encourage employers to use a safety campaign

The promotion highlights how an effective driver safety campaign can help save lives, injury, and costs.

The Cost of Motor Vehicle Crashes to Employers is a comprehensive study to help employers understand risks and help find ways to mitigate that risk. I worked closely with subject matter experts and the content provider to develop an infographic, which was then used as a promotional pdf and as the basis for an informational website. Parts of the promotion were used as social media images and repurposed for other reports

The promotion uses a dynamic color palette and two typefaces, which helps make the infographics and facts more interesting.

First page to introduce the topic
Lost work days chart.
Each page features an infographic with a stat
driver behavior chart.
Driver behavior, including speeding and not wearing a seat belt
cost of crashes by severity
Colors are purposely a bit jarring together
using the report to calculate your costs of crashes.
The report encourages employers to implement safety programs beyond fleet drivers
Property damage costs for a fleet of 1,000 vehicles.
Table outlines the benefits of investing in a safety program
2 seconds to click campaign.
The promotion highlights a safety campaign developed by NETS
additional resources noted.
The pdf includes links to contact and where to find more safety resources
Pieces of the infographic are repurposed for various presentations
web version of the property damage table.
The web version follows the layout closely
driver behavior web section.
The web version follows the layout closely
part of web page with the case study.
The web version follows the layout closely
lost work days image.
Each stat is also set up for easy posting to twitter or facebook

Each infographic section was made into one or more tweetable graphics.

Lost work days infographic from Cost of Crashes.
Lost work days infographic from Cost of Crashes
Driver behavior infographic from Cost of Crashes.
Driver behavior infographic from Cost of Crashes
Cost infographic from Cost of Crashes
Cost infographic from Cost of Crashes
Cost of a Crash by Severity infographic from Cost of Crashes
Cost of a Crash by Severity (10x) infographic from Cost of Crashes
Cost of a Crash by Severity (seat belt) infographic from Cost of Crashes
Cost of a Crash by Severity (seat belt) infographic from Cost of Crashes
Cost of a Crash by Severity (fatality costs) infographic from Cost of Crashes
Cost of a Crash by Severity (fatality costs) infographic from Cost of Crashes
Cost of a Crash by Severity infographic from Cost of Crashes
Cost of a Crash by Severity infographic from Cost of Crashes