Project: Channel Partner Meeting

Promoting a fun and informative meeting for software channel partners

The meeting is a way for channel partners who sell the software to learn tips, techniques, and what's in development, along with fun activities highlighting the city.

The Channel Partner Meeting in a nutshell

Attendance on Demand (SaaS) and InfoTronics’ Attendance Enterprise (self-hosted) applications are not sold directly, but through a network of partners that help their clients with HR and payroll systems. Each year, these partners are invited to a different city for company presentations and events in and around the city.

Theme: Family Reunion

This was Attendance on Demand’s 10 year anniversary, and they wanted a reunion theme for the channel partner meeting. The event was in Detroit with the big party at The Ford Piquette Avenue Plant, birthplace of the Model T. My family used to own a Model T so I had plenty of reference for the main image.

Each department had an activity as an easy way to introduce attendees to employees. Since the departments would be like a unique family within the reunion, we thought they could have team shirts. And to highlight some of the exciting areas in Detroit, each team was paired with a neighborhood.

Once the neighborhood logos were designed, each letter in the word “family” represents a different team, tying the reunion theme together.

Model T filled happy people. Of course the car itself is black ("you can have any color you want, as long as it's black") but for a cartoon we can have fun
Each letter in Family is a different color and style.
Different lettering styles used to create one word.
Nine colorful circles with type logos in each.
Nine Detroit neighborhoods were used to represent company departments. I created a logo for each.

Along with the theme and neighborhood logos, I create email headers, signs, art for giveaways, and tall signs for each department that showed where the neighborhood they were representing was located.

Cartoon of people waving from a model T with text that says
Each letter of "Family" uses a typeface from each neighborhood logo. The Model T is nod to the big party at the Piquette Plant.
Large sign with dots for each neighborhood, spotlight on campus martius.
Special events take place in Campus Martius Park. The logo is a nod to the water fountain park logo.
Large sign with dots for each neighborhood, spotlight on downtown.
The new sports stadiums are in this area, so the logo has an athletic feel.
Large sign with dots for each neighborhood, spotlight on new center.
New Center is a historical district, featuring the lovely art deco Fisher Building, the inspiration for this logo.
Large sign with dots for each neighborhood, spotlight on hamtrack.
Hamtramck is a city surrounded by the city of Detroit. The logo is inspired by the high school and the flags displayed in town.
Corktown is the oldest neighborhood in Detroit, and a fun spot to hang out. This logo reflects the hip vintage vibe of the area.
Large sign with dots for each neighborhood, spotlight on riverfront.
The riverfront area has high rises, marinas, and promenade parks. The logo was inspired by cruise boats.
Greektown designed with greek inspired lettering and architectural lines.
Greektown has a casino and tons of great places to eat. This logo is inspired by the signs in the street.

Previous Years

Each year, the theme is different and the graphics highlight the theme, using the location as inspiration when appropriate.

words Zingify:time with the lower case g representing a clock
The 2015 theme was Zingify:time. The meeting featured locations and speakers from Zingermans in Ann Arbor, Michigan.
The postcard set the tone. Web pages for the invite used the theme with different wording, like Zingify:Party for the big event.
Drawn watch with the words
The 2014 theme was related to the location at Greenfield Village and features a watch based on the big giveaway of a Shinola watch.
3 postcards that show a young woman looking at her watch, standing in various locations.
Invitations were mailed in 3 waves, featuring images from the meeting locations in Greenfield Village and Dearborn, Michigan.
Tall lighted displays in a gathering area let attendees know where they could charge their devices easily
Design in a stamp theme, with bright red and royal blue colors.
The 2013 theme was "Time for Change." It was held in Grand Rapids, Michigan with a big event at the Ford Presidential Museum.
sign with
Signs coordinated with the election theme. This one was in honor of a retiring employee.
cruising to success with a vintage car grille.
The 2012 theme was Cruising to Success.
bridge the gap is the theme with mackinac bridge in foreground.
The 2011 meeting was held at Mackinac Island and they wanted to feature the bridge in the theme.
harvesting time with a cornocopia.
The 2010 theme was Harvesting Time.
sign of the times with road signs topped by a clock.
In 2009 the theme was Sign of the Times
Clock hands in different colors above the words
This meeting focused on transformations in the company. The logo uses clock hands in a wavy pattern.
charting our course together text with a sail compass in a cherry.
The 2007 meeting took place in Traverse City, Michigan, famous for cherries. The theme was Charting our course together
The View from Here text inside a skyline silouette.
Logo features the skyline of the location, Toronto, Ontario
Punch-in to paradise with tropical leaves.
Tropical theme with an attendance tie-in