Project: Bis-Man Clicks campaign

Encouraging employees to buckle up on every trip

Web and print campaign for employers in North Dakota to share the importance of using a seat belt

Challenge

The campaign was set up for employers in Bismarck and Mandan, North Dakota. Materials were made available for other employers to customize for their own use.

Goals

  • Design a campaign logo using North Dakota outline
  • Create simple, eye-catching handouts
  • Develop coordinating website

Results

  • Buckled up state outline
  • Red, blue, and black color scheme stand out
  • Website uses clean grid and understated colors

Print pieces

Campaign managers have an overview piece outlining activities for each week, including suggestions for before and after. It also shows the resources available. Each handout was created so employers could print as is or could add their company logo.

5 sheets with details for what to do each week
Campaign manager sheets outlining weekly activities
3 column sheet with facts and myths on seat belt use
Sheet to hand out to employees

Web site

The website is where employers can download the materials. It’s set up with a simple design so users can access what they need quickly.

home page screen shot
The home page has a map of the area in the background and outlines the importance of the campaign
The site uses a clean design and features quotes on safety
The about page reinforces the need for the campaign and offers a flier
screen shot of web page with files
Materials are easy to download, including a series of posters