sullivan leh designs

Grading a logo

If I’m not feeling the design mojo, a quick visit to yourlogomakesmebarf.com/ snaps me back right quick. Usually, the site features just plain ugly stuff (think Word Art) but the other day they featured a logo that isn’t ugly but is not very well thought out.

From Drake University “Drake Advantage” marketing program, I give you this grade:

see for yourself at see for yourself at www.drake.edu/advantage/

According to this article in the Des Moines Register, Drake knew this logo would cause a stir and welcome the attention. Because negative attention is just as good as positive, right? Here’s the part that cracks me up:

“The school tested the campaign with high school students. More than three-quarters of the 921 survey respondents said the cover grabbed their attention either a little or a lot. Also, nearly 90 percent of the respondents felt the concept was unique from other college and university materials they had seen. Only three percent of participants said they were turned off by the logo.”

… and 2 out of 3 in this house figured they’d be getting some really easy A’s at Drake!

Other projects for this client:

More thoughts projects: Great observation and advice for beginners from Ira Glass | Follow your gut: sometimes ya gotta sue.

This post was written on a Friday in September 2010, when I probably should have been working on something else.