sullivan leh designs

Zmierski Photo logo

Zmierski Photo is the small business of a wonderful woman in my town. She’s very creative and has a great eye, but the typography of the old look was giving her problems.

By having both a symbol and text, the logo has a lot more possibilities. One thing photographers regularly do is watermark images on proofs. Doing this with a symbol keeps the legibility of her name intact. Plus, the Z can be filled with patterns, colors, whatever fits a particular application.

The negative space with the circle Z was a lot of fun!

Other projects for this client:

More print projects: Trade Show Booth in Germany | Puritan Automation logo