My thought was to focus on the stories, both written and videos that had been submitted. It’s also easier to view announcement items and read about the campaign. The site features a rotating header image that links to a story, and a carousel of written story examples.

The concept behind the design is jotting down notes.

Visit the site: savealifecampaign.com

The Novice Driver’s Road Map is produced by NETS (Network of Employers for Traffic Safety) as a guide to help parents on practice drives with their teens, as part of the process to get a driver’s license. It has detailed information about each of the 8 drives, checklists, and includes a Coach’s Game Book outlining how to approach these drives.

Using the previous format of spiral-bound staggered width pages and a folder to include the Coach’s Game Book, I developed a new grid and typography system to make it easier to scan, read, and use on the road. For the cover, we wanted a look that meant driving without being cliche  or showing nervous teens behind the wheel. The numbers represent each of the 8 drives inside.

I also designed the poster that highlights the benefits of using the Novice Driver’s Road Map.

Read about The Novice Driver’s Road Map here on the NETS website, trafficsafety.org

This local salon needed a site with the basics, including bios of the team members and an area for a portfolio of work.

• site design
• html/css
• WordPress integration
• responsive design — try looking at the site on your phone!

visit the site: salonunity.com

Logo for Shop our Town.net, a cool site for local town shopping. The goal was a logo that conveyed shopping and the feel of a small town, so the bag shape is based off town signs seen in this part of New England.

A very talented writer brainstorms the theme, then the two of us come up with the basic visual approach, and we both work closely with our NETS client in making sure everything meets NETS standards. But this post isn’t about the campaign — it’s about who’s blogged about the campaign.

For the past two years, these smart people have gotten a most logical partner signed on for the campaign — the U.S. Department of Transportation. Ray LaHood, the US Secretary of Transportation, has a blog called Fast Lane that features the campaign each year. I just noticed it this year, and am so excited to see my work is noticed and blogged about — in the government, no less!

Here is the link to the Fast Lane notice for the 2011 campaign: Focus 360°: Getting There Safely is Everyone’s Business (fun note: a former student provided the cartoon for the activity LaHood mentions as his favorite!)

Since I’m [almost] famous, this link is to the blog post on the 2010 campaign: Focus: Safe Driving is Serious Business

And, my first year working on this campaign wasn’t sponsored by the DOT but did get a shout-out: Drive socused. Drive smart. Get home safely.

Drive Safely Work Week is NETS’ signature campaign that focuses on a different safety issue every year. This year, the third I’ve worked on the campaign, is about safe driving from the perspective of the driver, the passenger, a bicyclist, and a pedestrian.

I work closely with the the writer on the print materials as well as the promotional website and changes to the trafficsafety.org web site. This years campaign was promoted by U.S. Secretary of Transportation Ray LaHood on his blog, Fast Lane.

This ad is one of a series for a client I work with through Constructive Marketing Group. LECMPA provides insurance for workers in the transportation industry: drivers, engineers, and people who work on those systems or machines. They have a very cool graphic look I get to expand on for these ads, key cards, brochures, and other projects.

This client’s materials need to especially clear and focused, with the sort of hard-edged imagery that’s a nice change from software.

-Ira Glass

This booth wall design came directly out of my recommendations for a single thought, with interesting, simple graphics. Because Plex uses a variety of stock photos it is important to showcase these images in a unique way.

The site image was sent from the German coordinator, who pronounced the booth a complete success.

Original art for giant booth back wall

booth back wall on site at trade show

By having both a symbol and text, the logo has a lot more possibilities. One thing photographers regularly do is watermark images on proofs. Doing this with a symbol keeps the legibility of her name intact. Plus, the Z can be filled with patterns, colors, whatever fits a particular application.

The negative space with the circle Z was a lot of fun!