Grading a logo
New school logo doesn’t quite make the grade.

Communicate clearly.
thoughts on design, technology, etc.

Most clients are good and trustworthy. This one wasn’t.

Context is everything.
read more on picking on the peacock (or, usability fail at nbc.com) »

I present to you a wildly unfair but also improved redesign of MSUs Sparty logo.

Appalling. That’s how feel about the new logo rumored to be unveiled in April by Michigan State University.
Questions? Comments? Let's chat!