The Novice Driver’s Road Map is produced by NETS (Network of Employers for Traffic Safety) as a guide to help parents on practice drives with their teens, as part of the process to get a driver’s license. It has detailed information about each of the 8 drives, checklists, and includes a Coach’s Game Book outlining how to approach these drives.

Using the previous format of spiral-bound staggered width pages and a folder to include the Coach’s Game Book, I developed a new grid and typography system to make it easier to scan, read, and use on the road. For the cover, we wanted a look that meant driving without being cliche  or showing nervous teens behind the wheel. The numbers represent each of the 8 drives inside.

I also designed the poster that highlights the benefits of using the Novice Driver’s Road Map.

Read about The Novice Driver’s Road Map here on the NETS website, trafficsafety.org

Logo for Shop our Town.net, a cool site for local town shopping. The goal was a logo that conveyed shopping and the feel of a small town, so the bag shape is based off town signs seen in this part of New England.

Drive Safely Work Week is NETS’ signature campaign that focuses on a different safety issue every year. This year, the third I’ve worked on the campaign, is about safe driving from the perspective of the driver, the passenger, a bicyclist, and a pedestrian.

I work closely with the the writer on the print materials as well as the promotional website and changes to the trafficsafety.org web site. This years campaign was promoted by U.S. Secretary of Transportation Ray LaHood on his blog, Fast Lane.

This ad is one of a series for a client I work with through Constructive Marketing Group. LECMPA provides insurance for workers in the transportation industry: drivers, engineers, and people who work on those systems or machines. They have a very cool graphic look I get to expand on for these ads, key cards, brochures, and other projects.

This client’s materials need to especially clear and focused, with the sort of hard-edged imagery that’s a nice change from software.

This booth wall design came directly out of my recommendations for a single thought, with interesting, simple graphics. Because Plex uses a variety of stock photos it is important to showcase these images in a unique way.

The site image was sent from the German coordinator, who pronounced the booth a complete success.

Original art for giant booth back wall

booth back wall on site at trade show

By having both a symbol and text, the logo has a lot more possibilities. One thing photographers regularly do is watermark images on proofs. Doing this with a symbol keeps the legibility of her name intact. Plus, the Z can be filled with patterns, colors, whatever fits a particular application.

The negative space with the circle Z was a lot of fun!

The simple 3-column design makes it easy to scan a lot of information quickly, and coordinates with the website design.

• poster
• artwork for various print and web pieces
• promotional website
• print materials for distribution

Sample tip sheet

A crop of an activity sheet, with ideas for activities during the week.